We approach branding with both head and heart, capturing the rational and emotional assets that are unique to a business. Through in-depth conversations and contemplations, we build and position brands and their identities to resonate at every touch point at which the customer encounters it.
When it comes to positioning, we operate with the knowledge that what is unique about a brand today won’t necessarily be unique about it tomorrow. As such, we focus on creating positioning that:
Reflect a point-of-difference; not simply a price-of-entry
Are preemptive in character
Are distinctive and ownable over time
Resonate and engage the target with relevance
Are forward-looking and capable of transforming, as required
Are economy agnostic
As the economy recovers and new businesses are emerging at a rate not seen since the early 90’s, private equity and venture capital groups have an increasing number of entrepreneurial companies to consider, TGG brings an outsider’s perspective about these companies and serves investor groups by assessing the business potential of each, taking a 30,000 foot view and then zeroing in on street-level opportunity. The breadth of our experience from airlines and apparel, to HBA and packaged goods; from financial services to pharmaceuticals, medical devices, toys, tourism and everything in between makes us uniquely qualified to provide these assessments.